Decorative painters with an entrepreneurial spirit will turn to this one-of-a-kind guide for essential business advice, encouragement and information. It covers the ins-and-outs of starting a decorative painting business, helping artists to identify their niche and achieve success, featuring:
-- how to sell at shows, from getting space to merchandising and pricing
-- ways to generate additional sales through consignment, co-ops, sales reps, catalogs and magazines
-- tips for setting up and running classes, workshops and seminars
-- how to sell pattern packets, project booklets and articles to magazines and publishers.