In 1849, William Zinsser emigrated from Germany to New York City and set up
the United States’ first shellac beaching plant on Manhattan’s west side. He
founded his new company, William Zinsser & Co., Inc., on the principals of
quality and innovation. The company has remained true to these principals for
over 150 years.
Zinsser’s commitment to quality was evident early on. In 1853, the company’s
first shellac product, White French Varnish, received a First Premium Award at
the International Exhibit in Philadelphia. The company’s solutions of shellac in
alcohol – Bulls
Eye® Shellac – quickly became popular as the first quick-drying clear wood
finishes in the country. “Bulls Eye” and “Zinsser” became synonymous with “top
Zinsser earned industry recognition as a product innovator, creating new
products – and new product categories – to meet the needs of the professional,
commercial and consumer markets. The company’s many “firsts” include
first shellac-base primer sealer;
1-2-3®, the first water-base universal primer;
first commercial solution for wallcovering removal;
the first wallcovering primer; and
the first mold & mildew-proof paint.
Today Zinsser manufactures and markets a comprehensive line of high-performance
primers, wallcovering installation and removal products, interior wood finishes,
exterior wood care products, concrete and masonry products, decorative finishes
and products for the long-term prevention of mold and mildew.
Zinsser remained a family business until 1986 when it was acquired by RPM
International, Inc. Operating as a subsidiary of RPM, the company has continued
to grow. During the 1990s and early 2000s, Zinsser’s growth was fueled by a
number of key acquisitions, including Wolman
Wood Care Products (2004), Zehrung
(1997), Modern Masters
(2001), WalWorks (2002),
Parks Corp. (2002) and
In 2005, Zinsser joined forces with Rust-Oleum
Corporation to form the Rust-Oleum/ Zinsser Group, a powerhouse of consumer,
professional and industrial specialty paint and coatings brands.
Zinsser and its companies now have over 350 employees working out of its
Somerset, NJ headquarters – and in offices, manufacturing and distribution
facilities throughout the United States, as well as in the UK and Australia.
Zinsser products can be found virtually anywhere paint is sold. They can be seen
on the shelves of more than 70,000 retail outlets across the US and
internationally, including home centers, mass merchandisers, hardware stores,
paint chains and independent paint and decorating retailers.