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DAP's creative, strategic marketing programs have turned product developments
into consumer successes and overpowered the competition. From impactful package
designs to compelling displays and promotions, DAP stands out in the important
retail sector where thousands of products vie for attention.
Powerful advertising and publicity campaigns stimulate high consumer awareness
and interest in key DAP products. Media interviews and coverage on national
television and in newspapers and magazines give consumers and professionals a
close look at the advantages of using DAP products. End users want information
and advice on home improvement, and DAP is serving that need on an ever-wider
scope. A telephone hotline, 1-888-DAP-TIPS, offers experts with answers to
consumer home improvement questions seven days a week.
Now DAP has gone online, creating the most comprehensive web site in the home
repair and improvement field. It offers guidance to do-it-yourselfers and
contractors through the "Ask
The Expert" page. All DAP's products domestically and internationally are
now online as well in the form of the catalogs sections. You can also download
.PDF files of our full-color catalogs to find exactly what you need.
With all this information, we mean it when we say, "You'll find us in all the
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