Innovative features, product specialization, dedicated associates, community
involvement and recognized leadership in carpeting are just a few of our success
stories. Beaulieu® of America is an American company that takes tremendous pride
in its people and products that serve the needs of homeowners, property
managers, store and office owners, and homebuilders in unique, even personal
Often, our success stories involve exclusive, innovative product features that
provide real benefits and enhance people’s lives. We’ve improved indoor
environments with our Magic Fresh® odor reducing carpet treatment and our Silver
Release® antimicrobial carpet treatment. We’ve developed eco-friendly products
like OmniLocTM Modular eco-friendly backing and Green Smart® fiber. These
products conserve resources by using recycled materials and further establish
our leadership in carpeting.
As the world’s largest specialist in carpet, we understand that “one size does
not fit all.” When it comes to meeting the varied needs of our many customers,
we use the structure of our company to assure dedicated customer focus. For
example, some of our success stories focus on how we established the
Bliss® brand to address the special needs of homeowners. For the small
businesses sector we created the Hollytex® brand. Apartment owners and managers
are familiar with our Beaulieu® Multi-Family Flooring Solutions program, and new
homebuilders know of us through our partnership with Armstrong® Flooring
FashionSmart™. All of this means we provide specialized products and services
for each customer base, and that’s what we do everyday.
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