| ||An inspiring resource for design students, professionals, or anyone who could benefit from a fuller appreciation of the design process. By Design vividly shows how design affects our most significant human activities. A network of engrossing stories illuminate the process as it applies to industrial design, interior design, fashion design, graphic design, and social situations.
This new edition of a popular classic features updated examples of timeless ideas, illustrated in full color. A concluding chapter discusses what has, and has not, changed since the first edition, examining design responses to radical technological developments and shifting consumer demands. An elegant foreword by Paola Antonelli of the Museum of Modern Arts Department of Architecture and Design reintroduces the book to a fresh generation of readers.