|Now You Can Change Your Floor as Easily as Your Paint Color|
(CA.ARA) – If you’re like most people, you probably like to update your décor
about every five years, according to interior designer and author Mary Gilliatt.
“It’s good to make a five-year plan. I think things need refreshing,” she says.
But when it’s time to revitalize your decorating theme, what comes to mind? A
new paint color for the walls? New window treatments? Perhaps some new
accessories or different throw pillows for the couch?
How about a new floor?
Material cost, installation, and the potential for sub-floor alterations
together often conspire to prevent consumers from considering the floor as an
option when updating the décor of a room. “Floor buyers, regardless of whether
they’re interested in vinyl, ceramic, wood or carpet, can suffer an extreme
level of anxiety because floors are typically viewed as a permanent or
semi-permanent investment,” says Chip Braulick, vice president, marketing,
However, there are flooring options that need not break the bank or require
professional installation. More versatile, cost-effective flooring can evolve
with the personality of the room, and in some cases even serve as the design
anchor. One such option is FiberFloor, from Tarkett. FiberFloor uses innovative
technology to combine the benefits of vinyl flooring, laminate flooring and
carpet to deliver a product that is easy to install, easy to clean, offers
numerous design options and is cushiony and warm underfoot.
FiberFloor consists of an engineered fiberglass interlayer between two vinyl
layers with a comfort backing. The fiberglass interlayer and comfort backing
make it more flexible and bendable. It also provides stability so the flooring
will not expand, contract, crack or curl. The comfort backing serves as a base
for indentation resistance and reduces impact noise and sound transmission. The
advanced fiberglass technology is engineered to lay flat and stay flat,
facilitating FiberFloor’s unique glueless installation. Consumers literally only
need to measure the room, cut the product and lay it in.
“Changing your flooring can give your room a completely different look and
feel,” says Jane Parr-Whitehead, an interior designer in South Florida. “Among
my clients, about one-third of them are ready to rip up their carpet or tile,
but most feel they just have to work around what they have because of the
expense.” FiberFloor gives homeowners the freedom to change their floor without
breaking the bank.
Gilliat advises people to develop their own style in their home decorating, just
as they would in clothes. FiberFloor’s first collection, Personal Expressions,
showcases distinct decorating choices for every room in the home, offering looks
that replicate everything from ceramic tile and wood to leather and sisal. The
broad variety of options enables consumers to choose flooring suited to their
own personal styles.
The “Dare to Dream” collection, specifically developed for the youth set,
includes whimsical and fashionable designs that adapt perfectly to the changing
décor of children’s rooms. Parents might consider the glow-in-the-dark starry
night pattern, Blue Heaven, for the nursery or a toddler’s room. A six-year-old
might be more interested in the chalkboard pattern called “Graffito Night
Train,” another glow-in-the-dark design that replicates drawings on a
chalkboard. Other metallic patterns like “Matrix Harvest Sunset” deliver a
sleek, contemporary finish that would appeal to an older child or teenager. The
unique construction of FiberFloor allows the consumer to change the décor of a
child’s room as they grow, simply by changing the floor.
The three other groupings, “Sunday Morning Jazz,” “Wood is Good,” and “Back to
Nature” offer more traditional and sophisticated designs that are appropriate
for a variety of rooms and tastes. Wood and slate/stone looks help create a more
upscale, indulgent living space. Textured patterns bring an elegant, classic
feel to residential settings, while natural looks offer comfort and warmth.
“What consumers want today is versatility and freedom; they don’t necessarily
want to be married to the same motif for the next twenty years,” Braulick adds.
“With more flexible flooring, the entire home can evolve right along with the
Courtesy of ARA Content