This decision proved to be spot on, sparking average annual growth rates of
around 30%. At the same time, it was relatively easy for Option Kitchen, with
its geographically well-positioned sales network, to continue producing the
faceframe kitchens that appealed to more traditional kitchen buyers. As part of
this strategy, the company bought and integrated a second factory.
2000 was another milestone in the company's development. Production was
concentrated in a large new factory where state-of-the-art machinery, a modern
paintshop and higher levels of automation ensured solid quality. New designs and
colour options expanded the product range. The resulting product flexibility
meant that reaching the ambitious growth targets was a real challenge for the
Option Kitchen team and their suppliers.