Launched in 1923, Waverly is a premier home fashion and all encompassing
lifestyle brand and one of the most recognized names in home furnishings. Its
signature look is expertly translated into countless classic styles among home
furnishing products including fabrics, wall coverings, paint, bedding, window
treatments, decorative accessories and other key products. Waverly is available
through retailers and interior design showrooms in over 12,000 doors nationwide.
Its family of brands consists of Waverly, Waverly Home, Waverly Home Classics,
Waverly Baby, and Waverly Sun N Shade. Key vendor partners include Welspun USA,
PK Lifestyles, Blue Mountain, Ellery Homestyles, Lowes and Target. NexCen Brands
Inc. purchased the Waverly brand in May 2007.
F. Schumacher & Co., a maker of exclusive European fabrics, launched Waverly in
1923 to bring home décor to the emerging market of American consumers who
desired accessible style. The first collection consisted of eight patterns by
American designer Cy Clark and its instant popularity led to a rapid expansion
of the line. The company registered the name Waverly Bonded Fabrics in 1926 and
F. Schumacher hired advertising firm J. Walter Thompson to develop a promotional
campaign, making Waverly synonymous with the American home since the roaring
Waverly responded to consumer requests with the addition of its coordinating
wallpapers in 1939 and the Waverly Home Fashions division in 1951, bringing its
fabric collections to a gamut of home furnishings. The "Waverly Signature Look,"
including the company's famous Glosheen chintzes, florals, stripes and plaids
became synonymous with American décor, evolving into a legacy which represents
quality and timelessness.