A commitment which began in 1976 in Blue Mountain, Mississippi, continues
today. BenchCraft is a manufacturer and marketer of quality upholstered
furniture and occasional tables styled and designed for real comfortable
living... it's about everyday life.
Dedicated to the interior home environment, and targeting the largest
consumer segment BrenchCraft's extensive product line is merchandised, market
and sold through distribution channels, which attract a wide array of consumer
lifestyles and life stages. Our consumers are from many walks of life and
include diversity in age, race, gender and income.
We enjoy the success of a broad consumer base and yet find the heart of our
business, our target consumer to be the thirty-something - a growing family,
experiencing the challenges and joys of everyday life at home.
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