At General Paint, we know paint. We've been experts for more than 90 years.
In 1911 we began with a mission to "combine a thorough knowledge of the paint
business with an eagerness for new ideas." This mission continues today.
We are dedicated to providing superior paint which stands up to the challenges
of everyday living. Our remarkable success and ongoing customer appeal is driven
by our superior products and services, our range of offerings and our dedication
to innovation and industry leadership. If it's new in paint, it's here at
Every day we work to bring you the best quality paint that's available. To do
this, our master mixologists start with the superior ingredients, combined to
their exacting proportions.
Along with other ingredients, like specially formulated acrylic polymers, we use
substantially more solid pigment and resin in our products, plus more functional
paint solids than other leading premium paints. This quality means our paint
slides more easily, covers better, hides marks, resists scuffing and finishes
more beautifully. It's a quality you'll notice every day.